Simplifying the complex world of loyalty. Truth is a global consultancy that advises leading brands on their loyalty and customer strategies. We build loyalty programmes, from concept to design, to commercials and customer research.
Truth provides you with the one-stop solution for everything in your world of loyalty.
We are here to serve your every loyalty need.
Our international footprint for consultancy services & conference speaking spans South Africa, USA, New Zealand, Europe, Ghana, Kenya, Hong Kong, Indonesia, Mauritius and Malaysia.
As featured in:
Truth provides you with the one-stop solution for everything in your world of loyalty.
Advance your career in loyalty through Truth’s Customer Academy.
Don’t miss out on our loyalty events and awards hosted throughout the year.
Truth has played a fundamental role in paving the way for Virgin Active South Africa to move towards customer centricity. Truth has a great way of applying its experience to any business environment and is able to turn complex and foreign processes into a tangible roadmap. We look forward to continuing our relationship with Truth as they assist us in operationalising our customer centricity strategy.
Lisa Grosskurth, Former Head of CRM, Virgin Active
Truth & BrandMapp have proudly delivered loyalty insights over the last 8 years. This whitepaper analyses the changing consumer attitudes towards loyalty programmes in South Africa and further deep dives into demographic differences, plus any other factors influencing loyalty usage.
Truth and BrandMapp proudly launch the 2023/4 South African Loyalty Whitepaper. This is the 8th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South African market, but for global markets also.
This book is a must–read for every business professional. This book radically simplifies the complex industry of customer loyalty.
101 Loyalty concepts radically simplified
Author: Amanda Cromhout
Loyalty Events:
